LinkedIn is an incredible professional networking platform that every real estate agent should take advantage of. It is not just for finding jobs or posting resumes. LinkedIn has become a social platform for building connections and sharing ideas, making it a great resource for agents.
Optimize Your Profile
Profiles that are completely built out receive 20x more views than profiles that do not. Be sure to add each element to your profile.
- Headline: Who You Help and How
- Banner
- Industry and Location
- Awards and Recognition
- Recommendations
- Summary
- Previous Work History and Skills
- Add Connections – at least 50 1st connections
- Custom URL
Posting On LinkedIn
Once you have optimized your profile it is time to start getting views to it. One way to do this is by regularly posting content to grow your network and establish credibility among your contacts. The majority of users of LinkedIn do not post, making it the perfect opportunity to get eyes on your content.
Guidelines for Posting
- Short sentences and then enter down so that the reader has to click “view more” to see the rest of your post
- Carousels of photos or graphics
- Post on Weekends
- Include a strong Headline
- Statistics, Quotes, How-To, Humor
- Tell a Story
- Tag People
- End on a Question
- Add External Links in Comments
Grow Your Network
LinkedIn’s goal is to help you network, but you have to do a bit of networking yourself.
- Start by adding connections of people you know. These are called 1st connections.
- Look at people who know your 1st connections, these are called 2nd connections
- Add people in the industry (Hello Investors!) or industries you want to connect with
- Send a personal message when connecting with people you don’t know
- Join Groups
- Engage! Engage!
- Send people messages on their work anniversaries or when they start a new job
- Comment and share their content
LinkedIn Ads
The LinkedIn Campaign Manager is built very similarly to the Meta Business Manager and Google Ads. Each ad belongs to a campaign which is built under a campaign group.
To build your ad, begin by creating and labeling a campaign group and then a campaign. Then follow the prompts outlined for you in the Campaign Manager:
- Choose your objective
- Build your audience
- *Note: you cannot choose age or gender when targeting due to fair housing laws
- Choose your ad format
**At this point you will be prompted to create a LinkedIn Business Page (similar to a Facebook Business Page) if you do not have one or connect to an existing one to run your ad.
- Choose your placements, determine your budget, and then begin creating your ad
- Once you have built out what your ad will look like you are ready to post