In today’s market it can be difficult to reach buyers. We’ll cover how to use the art of storytelling to connect with buyers and encourage them to choose you as their agent!

Be A Story Teller

The best marketers are the best story tellers. Elements of a good story include:

• Know your audience
• Beginning, middle, end
• Faster is better
• It has a point
• Be personal

Great Examples:

Ryan Serhant

Shannon McKinstrie

Communicate Your Value

Communicating your value can seem like bragging, but it is not! It is showcasing why you are the best person for the job.

• Knowledge Builds Trust
  • Local expert
  • Technicalities – inspections, appraisals, repairs

Example – Glennda Baker 

Post Ideas You Can Do Now

• Highlight the items we do behind the scenes.
• Times that you “saved the day”
• Horror stories
• What you get when you work with me
• How you go above and beyond – in an attic, cleaning toilets, planting and doing yard work
• Information or bewares of home repairs like paint or cheap fixes
• What you can get in rent in x area
• Information on taxes, property values, local legislation
• How you beat out other offers
• How you preview homes
• Talk about grant programs
• Bring in a lender and explain how financing actually works
• Rent vs Buy

Examples:

Glennda Baker

Taya DiCarlo

Get the Most Out of Your Content

• Guides
  • Create a local guide or a first time homebuyers guide
  • Offer your guide in your Instagram Bio, Website, etc
• Email
  • Your email list is one of the most valuable things you have!
  • Send newsletters
• Turn shorts into long form and long form into shorts
• Engage
• Nurture